I turn product behavior into revenue.
Growth marketer specializing in product-led motions: experimentation programs, PQL frameworks, activation infrastructure, and self-serve monetization. Eight years across SMB SaaS and ecommerce-adjacent platforms — most of it building from zero.
The work below shows how I think. Names, numbers, and dates have been changed to honor confidentiality, but the decisions are real.
Building the engine while driving it
Standing up an experimentation program and PQL framework alongside a brand-new trial motion — and lifting trial-to-paid conversion 28% while the paint was still wet.
The churn signal was hiding in day 5
Finding the activation milestone hiding in churn data, then rebuilding onboarding around it. Time-to-first-campaign dropped from 7 days to 3.
From capstone pitch to monetized product line
Pitching, scoping, and launching a new product line — free first to prove adoption, then monetized on the strength of its own numbers.
Case studies are password-protected. If we're in conversation, you have the password. If not, reach out.